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PerformanceUpdated: 2026-09-08

AI Search troubleshooting: locating and fixing high-frequency failures

The most common production failures for AI Search and their root-cause fixes.

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Quick answer

What are the hard requirements for FAQPage structured data?

Every Question needs an acceptedAnswer, and the Q&A must be truthful and verifiable. Fabricated answers get downranked by ChatGPT Search and Perplexity.

Machine-readable page data: /data/ai-search-troubleshooting.json

In-depth analysis

AI search engines prefer structured Q&A (FAQPage) and a clear content hierarchy; plain prose rarely gets cited as the answer. Troubleshoot by three layers — build, deploy, runtime — diagnose by symptom, never blind-trial.

AI Search · Config example
// FAQPage node: feeds Perplexity / ChatGPT Search with answer pairs
{ "@type":"FAQPage", "mainEntity": [
  { "@type":"Question", "name":"...",
    "acceptedAnswer": { "@type":"Answer", "text":"..." } }
] }
Best practices:Diagnose in three layers: build, deploy, runtime. Check zod/type errors first instead of blindly deleting the lockfile. A 404 returning soft 200 means inspect _headers.
Pitfalls:FAQPage answers must be truthful and verifiable — fabricated answers get downranked by AI engines. The homepage should expose an ItemList so engines can map your site's content structure. On build failure check zod/type errors first, do not blindly delete the lockfile. A 404 returning soft 200 means check _headers.

AI Search Troubleshooting · Key takeaways

  • Build, deploy, or runtime layer identified
  • Relevant logs and status codes captured
  • Fix verified and reproducible
  • Fix notes recorded for reuse

FAQ & pitfalls

What happens when the homepage does not expose an ItemList?

AI engines struggle to understand the matrix structure and citations scatter. Add an ItemList on the homepage so engines can build a page relationship graph.

How does AI search result cache update?

Update FAQPage and ItemList and rebuild static pages — engines pick up the new answers on their next crawl. No manual refresh needed.

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What readers are asking

Questions that keep coming back in reader feedback, already answered.

  1. 01
    What are the hard requirements for FAQPage structured data?

    Every Question needs an acceptedAnswer, and the Q&A must be real and verifiable — fabricated answers get downweighted by ChatGPT Search / Perplexity.

    See the full guide →
  2. 02
    Why is my Astro component's interactivity not working?

    Components ship as zero-JS HTML by default, so an interactive one needs a client:* directive (client:load, client:visible, …). Without it the script is never bundled into the page.

    See the full guide →
  3. 03
    Why is my custom Tailwind v4 brand colour not applied?

    Colours must be declared in @theme (for example --color-brand). A missing @tailwindcss/vite plugin, or a leftover v3 config, makes bg-brand silently render nothing.

    See the full guide →
All questions →

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